A common pattern among all general managers and hotel´s owners is to
earn the guest´s loyalty, especially when big part of their share comes from
the business travelers.
The ordinary ways to attract them is with discounts, special offers or, inclusive,
an expensive bottle of champagne in the room.
But, did you ever asked yourself how loyalty could be conceptualized and
categorized in a model helping to develop concrete strategies to enhance profit
and the quantity of guests who would come back?
Next we´ll talk about CRM (Customer Relationship Management) which motto
is:
“The real business of all companies is to make clients, keep them and
maximize profit.”
In case you want to share your own story please send us an email to pguevara@ourhotelyourhome.com or contact@ourhotelyourhome.com
